Champion Resources | About Us
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Marcie Palmer, founder of Champion Resources, has been called a straight up pro. After graduating from Aquinas college with a degree in Business Administration, she has experience in almost every area of business including HR, sales, operations and marketing gaining unique and valuable perspective along the way.  She spent 15 years in the distribution industry where she grew marketing departments from scratch. Marcie established and executed on sales and marketing strategies that developed strong brands and capitalized on all channels of marketing including email marketing, blogs, website management, SEO, SEM, social media, seminars and events, trade shows and more.


Now through Champion Resources she is helping her clients make an impact with their sales and marketing strategies and processes. Marcie specializes in results – whether a company needs to develop a strategy or execute one they already have in mind – she focuses on lead generation and conversion, retaining customers and growing sales.  Her passion for excellence in processes, sales and marketing automation, customer experience, and training helps her clients meet and often exceed their goals.


• Developed and executed on multi-channel marketing initiatives that generated over 300 sales qualified leads per year and grew company sales.
• Led and facilitated the coordination of digital marketing strategies including website, SEM, e-commerce and e-marketing. Increased unique website visitors to 27%, e-sales to 25% and click thru rates to 18%.
• Planned over 30 company events a year ranging from 25 to 500 attendees. Created unique, positive customer, vendor and associate experiences.
• Identified and coordinated effective training programs for customers, sales and leadership teams.


When Marcie isn’t busy helping clients make their marketing awesome and their sales grow, she enjoys time with her husband, four children and her grandchildren. One of Marcie’s favorite pastimes is visiting restaurants, finding a dish she likes, and then going home to recreate it. So far it’s shown pretty great results – she can make a darn good replica of P.F. Chang’s lettuce wraps. Marcie is also a golfer and manages her league.

My approach to all projects…

Whether a simple or complex strategy, I stand ready to assist you in developing, executing and delivering results on your sales and marketing processes.  No matter where you are in the process, I am ready to be at your service.



  • Ability to see the big picture vision, then develop and execute tactics to get to the finish line.
  • Practical solutions with real results.
  • Knack for making something complex simple.
  • Adaptability to a variety of business environments.
  • Vision to see through challenges and overcome perceived barriers.


  • 25+ years of business and marketing experience.
  • Focused on marketing results and sales growth.
  • Sales and marketing strategies that developed strong brands and capitalize on all channels of marketing including email marketing, blogs, SEO, SEM, social media, seminars and events, trade shows and more.

Interested in growing your business?

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